Recent research by market analysts NVISION show four out of ten adults now choose, organic choices on a regular basis. Organic supermarkets in Britain is booming and Europe’s largest organic event, exhibition BioFach in Germany every year increase. Unfortunately at the time of charging artificially high retail prices. I was in Tesco last week, a rare event, is when I shop locally where possible, and I almost died when I saw where the price of organic yogurt and eggs compared to brand non-organic invoice. The time that the government began to investigate these organic suppliers and supermarkets to see who breaks out of us! Promotion of competition is not always a good idea because it drives down prices (good for consumers), may encourage organic suppliers out of business if they have small profit margins. I understand that we pay more for organic products, because there are more crop failures due to the fact that farmers can use pesticides, but what an acceptable level and depend on one other product. Should organic fish be 10 percent more expensive than non organic fish and vegetables 20 per cent etc? Only once in health shops or farmers market small organic foods are always far more available. Over 10 years, sales of organic foods in the UK has more than 10 times from 100 million pounds 1993/94 just under £ 1. 4 billion in 2004/05. Major growth expected to continue, and many companies are jumping into the market. Sales through farmers markets and farm shops have grown faster than any other outlet. Organic food and beverages now account of 1 2 percent of the total retail market (Source Soil Association). There are two kinds of organic foods. Fresh Foods Seasonal fresh food and durable. Vegetables and fruits are the most widely spread type of organic, fresh food and is closely related to organic farming. They are often purchased directly from producers at farmers’ markets, supermarkets or specialty shops. Organic meat, eggs, dairy products are also available. Processed Processed foods account for most products in supermarkets. Often times, in the same business, both organic and conventional versions of products available, and the price of the organic version is usually higher, as already mentioned. Most processed organic food from large companies producing and marketing products like organic baby food, organic beer, organic pasta or other convenience products. How do I know organic? The term organic is defined by law – all organic food production and processing is governed by a set of strict rules. Icons such as Soil Association symbol to guarantee the highest ecological standards. The Soil Association organic symbol of the UK’s biggest and most recognized brand for organic products. Wherever you see it you can be sure that the food you have purchased has been produced and strict and rigorous animal welfare and environmental standards processed. Other icons where they become part of the Organic Food Federation and Certified Organic Ingredients. Most people still have enough time, different labels from all the food they buy, read and verify the organic material. So look for a different symbol, then you can be sure that the minimum product in accordance with government standards. The use of such symbols is entirely optional, and the product was organic, even if it does not carry the symbol of the certification authority. That is, if you are 100% satisfied that what you want to eat or with organic always read the label or contact the seller does not. Where can you find the icon? – Look for organic symbols on almost all types of food and drink you can think of fresh products like fruits, vegetables and meat to processed foods such as bread or baby food. You can even buy organic pet food!

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