How to Work with Social Media

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So much is said about the use of social media for marketing yourself or your company. But is it hype? It’s easy to become cynical when people make exorbitant claims about the usefulness of something, without really explaining how to actually work it. It’s a lot simpler if you just keep a few things in mind:

As in any marketing campaign, keep things consistent across all efforts. Just because you’re using NEW media, doesn’t mean you should abolish old ways that worked. No matter how many sites you join, make profiles on, or post comments on, make sure there’s clear continuity through them all. Use social media to start the process of Business Lead Generation, but then keep the ball rolling.

Be consistent in your efforts as well. It’s easy to forget about the many accounts you’ve started. Focus on a few and keep them going! Update and interact—no, you don’t have to make "friends" online if that makes you uncomfortable, but acquaintances might help. The point is engagement. Engage your audiences and anyone already on your side. Most importantly, do it daily. No one likes to be forgotten, so don’t forget to keep the conversation going with the people you’ve interacted with, as well as keeping your profiles updated. If you want a client, customer, or shareholder’s trust, you have to be consistent as well as helpful and a good listener.

Which leads me to the next point—"pull" communication, or Inbound Marketing. The Web is useful for one large thing specifically; pulling people in is a more credible (less annoying) way of communicating with customers. You and I hate having messages thrown at us—why would we do that to our customers all the time? Yes, advertising does work sometimes, but engaging customers, answering their questions, and giving them helpful information they ask for that will lead them to understanding more about your product/service is much more personal and trustworthy – it is also a great approach to Online Lead Generation.


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Posting By Frisnanda Bagus Azizul | Entertainment | Travel | Travel | Finance | Health | Download Mp3

Inbound Marketing and Social Media

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What is Inbound Marketing and how can it be used to Increase Your Sales?
We’ve got the answers at this Boston Marketing Agency.

Inbound marketing refers to the efforts you put it in that drive customers to find you. Potential customers actively seek out experts in a field of interest. In order to position yourself as an expert, you need to set up your company as a crux for your industry that will attract people to your website naturally through search engines
, the blogosphere and social media sites.
Using social media sites is essential for effective inbound marketing. Here are some of our inbound marketing strategy suggestions
•Get started on a user-run Q&A site, such as LinkedIn Answers or Yahoo Answers. Answering industry-relevant questions will establish your credibility and get your name to potential customers.
•Answer pertinent questions on Twitter or LinkedIn. These sites are incredibly popular and users are constantly looking for other active users with important and credible information.
•Find appropriate social networking sites to join as well as groups in popular social networks, such as Facebook and LinkedIn. The discussions on these sites and in these groups are specialized and great networking tools.
•Use the timely and interesting information you find on these sites and blog about it! Original blog posts will help establish your authority. Post links to your website and blog on social networking sites to drive traffic.

Before you know it, you’ll be getting calls from customers all because you used Web 2.0 technologies to assert your expertise. Inbound marketing results in online lead generation because people are interested in hiring industry experts. Customers will want to come to you because of your knowledge and presence on the Web. Businesses that use inbound marketing tactics see significant increases in sales and business leads.


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Posting By Frisnanda Bagus Azizul | Entertainment | Travel | Travel | Finance | Health | Download Mp3