What if instead of basing your business on selling and convincing people that don't want to be sold to, you could have your customers chasing you down, ready to purchasefrom you. Wouldn't it be nice to have people contacting you first, instead of you hunting them down. You wouldn't have to make anymore agonizing phone calls where you
try to convince people to buy and get hung up on or worse. Think about how much more fun your business would be if you have clients chasing you down.
But just how do you get people to hunt you down? One of the keys to attraction marketing is positioning yourself as the expert and leader that can help your customers or
prospects get what they want. When you do this you hold all the power and value in your customers eyes. This eliminates the barriers and walls you typically need to
knock down with traditional sales prospecting.
The second key is to brand yourself and show clients you have knowledge and value. They will perceive you as someone that can help them be successful and get what
they want. When that happens, you are golden. You no longer need to sell them, they are ready to buy. People love to buy but they hate being sold to.
There's a big difference in what customers want today. They care about you and what you can do to help them. People are buying "you" because you are a leader and
perceived expert, and because you've convenyed to them that you can help them get what they want.
The third key to attraction marketing is adding value to your customers and prospects. The more value you have, and the more value you convey in your marketing, the more
people will want to work with you and be around you for your knowledge, experience, and power.
You can become valuable to your prospects by learning as much as you can and then sharing that knowledge with your prospects and customers. This is the key to
attraction marketing, and being competitive in today's modern market place.
In summary, there are 3 main keys to success in attraction marketing:
1 - Position yourself as an expert by providing knowledge and value to your clients and prospects
2 - Market your knowledge and value, not your product
3 - Become valuable by continually learning and adding new value
Use attraction marketing and watch your business take off, and have fun while you're doing it.
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